Fall Winter 2023
Advertising campaign directed with Armando Testa Agency. Shot in studio with real models wearing real clothes, immersed in A.i. generated painterly locations, created with illustrator Anna Paladini. The settings let the viewer in an oneiric world, to emphasise the delicate colours of the season. The aim is to use a technological tool such as artificial intelligence to create delicate and tender imagery. As a second step, each background animation has been animated as a three-dimensional space, to allow as to work one a video campaign as well, maintaining a constant and coherent aesthetic throughout the project.
