Alberto Maria Colombo

A.i. multimedia artist & creative director

Frette

Fuorisalone 2023

An immersive installation designed to immerse the product and the audience in a constantly moving and ever-changing abstract landscape. The space was designed in collaboration with architect Giacomo Carassale: a circular room made of 115 LED screens, wrapping around a king size bed, where people could interact and lay on the luxurious Frette sheets, while mesmerised by the gentle waves of colour.